Regarding troubleshooting Mintel Reports (http://library.senecacollege.ca/res/mintel.html), please let any new students know, or remind returning students of, a few specifics as well as limitations with this database:
You can read the reports in web/HTML format on-screen. The sections of the reports are hidden under different headings, like so:
But some of those sections may be downloaded. Depending on the section’s content, it may be a PDF document, a PPT deck of slides, an Excel file that can then be manipulated by the user, etc. …
If you click on those links, you will be met initially with a screen like this …
They must create a Mintel profile and it must be created using their Seneca e-mail address as the email address for it. Even though they are coming through our Seneca subscription, this step is not automatically in place such that they can just enter their Seneca address under “Email” above and their Seneca password as “Profile Password”. They have to create this separate Mintel account first using their Seneca e-mail address as the basis for it. It cannot be a Rogers or Google or MSN email address, etc. It must be a Seneca address, but the password can be whatever they like. Every session they use Mintel they will have to sign in with that Mintel account at any point they try to download content. Sign in once and you’re signed in for the session.
And regarding downloading of content: it is not possible to download an entire report like the one above, with all of its sections, in one download. Each component of the larger report has to be done part-by-part. That’s just a limitation of the way the database and its reports are physically set up -- and perhaps a licensing/copyright restriction -- likely also related to the different types of documents making up a single report, as mentioned above (some PDF, some XLS, etc.). As also mentioned, though, some of the content can just be read right on-screen, without the need for actual downloading, by navigating through the hidden sections.
Lastly, we had a bit of a discussion with a student about citing that report. In some of our databases and on websites, a personal author of a report or article is not always given, so the company is cited as the author (a Corporate author). It would not be wrong to cite Mintel (or Mintel Group Ltd.; see the bottom of the last screenshot) as the author given that they are collectively the body responsible for the research and the reports. In the case above, though, Carol Wong-Li is specifically mentioned as the Analyst. She is likely the person who researched and wrote all of the sections (though perhaps with other Mintel staff), so she could or should alternatively be cited as the author.
I hope all of this helps. Please pass this information on to your students.
PLEASE NOTE: This site was designed solely for informational purposes for the Seneca College community. All other users are encouraged to check and confirm the information needed with their institution or public library. This site is prepared by library staff and is not reviewed by legal council.