Q. How do I connect my students to readings in the Harvard Business School Core Curriculum Collection or Harvard Business School Case Study Collection?

The Harvard Business Publishing Core Curriculum and Harvard Business School Case Study Collection are great resources to direct students to for additional learning opportunities. These databases do not allow for direct linking to content in Learn@Seneca (Blackboard), Leganto or anywhere else.

If you are looking to connect students with these resources, our recommendations are below.

1. Create a citation for the article. i.e. Deshpande, R., & Keinan, A. (2014). Marketing Reading: Brands and Brand Equity. In Marketing Reading: Brands & Brand Equity (pp. 1–49). Harvard Business School Publication Corp.
2. Attach a link to the database either:
   1. For Core Curriculum: https://library.senecapolytechnic.ca/res/harvardcore 
   2. For Case Study Collection: https://library.senecapolytechnic.ca/res/harvardcasestudies
3. Instruct your students to search for the article, either by author or title.